Meet the Team

We have a fabulous little black book of handpicked experts who work seamlessly as part of the effloresce team.  We match the right expert to our clients’ need, based on their brief, sector, personality and budget.

Meet the Team

Joanne Burton

Joanne Burton Managing Director and Co Founder

With over 20 years experience, Jo has worked with established household favourites, emerging SME’s and large multinational enterprises.  From developing strategic marketing plans to re-inventing old brands in a changing market place, Jo has creative flair, business acumen and a knowledge of all aspects of marketing for all sizes of businesses.

Jo’s credentials are backed by a strong gut instinct on what the market wants and she has no hesitation in challenging the status quo in ensuring that clients don’t go off track and focus too heavily on what they want, rather than what their customers want.  Jo can cut through the jargon and has helped many businesses separate the truth from the myth to provide them with simple, sharp and creative plans to take their own companies to the next level.

Her expertise spans across the following sectors:
B2B & B2C
Leisure & Hospitality
FMCG and Retail
Financial Sector

Speak to Jo about how effloresce can help your company achieve your sales goals and build your brand to new heights today.

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Catherine Firmin

Catherine Firmin Marketing Director and Co Founder

Catherine has over 15 years’ experience in marketing, including digital marketing, social media, events, lead generation, advertising & PR across both the UK and Europe.  Cath heads up the engine room of effloresce ensuring everything is delivered on time, accurately and to budget.

Her background spans a variety of industries including retail, leisure & hospitality, telecoms, IT and health services. Catherine’s diverse European marketing experience and attention to detail is an asset to both effloresce and our clients.   Backed by a team of creatives and online technology experts, she ensures that the marketing plans developed by effloresce are in line with our clients’ lead generation and sales objectives.

B2B & B2C
Tactical Implementation
Project Management
Lead Generation
Digital Marketing, with a passion for social media strategy and implementation
European Marketing

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Sally Griffith

Sally Griffith Group Account Director

Sally has over 15 years’ experience in integrated marketing across world-leading brands, both client-side and agency-side. Her senior-level experience includes managing and developing strategic proposals, formulating yearly communication plans, and meticulous project implementation. Sally has worked across B2B, B2C, FMCG, Electrical, Government and Retail industries developing through-the-line marketing campaigns across multi-channels, both online and offline. With her ‘can-do’ attitude, her passion for growing brands and changing behaviour, Sally ensures that client projects work hard to meet, and where possible excel, their objectives and return on investment.


Sally specialises in:
B2B & B2C
FMCG, Electrical, Retail & Government
ATL (Radio, Outdoor, Online)
Social Media
Promotional Marketing & Shopper Marketing
Partnership Marketing
Experiential Marketing
PR & Celebrity Endorsement

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Justine Butler

Justine Butler Account Executive

Justine is a valuable asset to effloresce; with her passion and determination to succeed, she has an innate ability to multi-task a variety of priorities.   An articulate communicator, Justine is a gifted copywriter and can quickly understand the audience her articles need to engage with.

Justine’s specialisms include:

Content Marketing & Copywriting: Blog writing, email newsletter design, distribution and reporting, web content and updates using wordpress

Social Media: researching, writing, scheduling content across a variety of social media platforms including Facebook, Twitter, Instagram and LinkedIn. Production of in-depth analytics reports.

Event Management: sourcing of event venues, speaker opportunities, organising & attendance of client exhibitions

Research: quantitative and qualitative research including competitor analysis, identifying client market opportunities

Project Management: I pride myself on my attention to detail and project management skills and assist the Directors in ensuring we have the most efficient processes in place at effloresce

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Claire de Silva

Claire de Silva PR and Communications Specialist

Claire is an experienced communicator with over 20 years knowledge and expertise in retail and hospitality, working at senior level for leading FTSE businesses including John Lewis and Whitbread, Merlin (Legoland) and latterly Travis Perkins Group.

She has a breadth of knowledge that will add value and support.  Having worked for big businesses, smaller enterprises and the charitable sector  Claire is able to  work strategically and carefully to create results and build long lasting relationships within businesses to ensure a proactive approach to communications.

Claire has the right approach required to protect the reputation of the business for colleagues and customers with experience, providing a safe pair of hands at all times.



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Alex Blake-Barnard

Alex Blake-Barnard Our effloresce Intern

Alex brings her role of Intern alive with her enthusiasm and genuine interest in marketing, design and copy.  Widely travelled, Alex has gleaned a wealth of worldly experience.  In South Africa Alex made basic housing, visited care centres and helped with morning and evening shifts at the orphanage / baby’s home and then onward to Australia for a year, taking up residence as an au pair for two young boys.

Her young years do not reflect her skills as a commercially minded project manager; Alex planned and successfully executed not only the first ever Prom at her sixth form college, but also orchestrated their Rag Week, incorporating external agencies such as caterers; live music and other entertainers the likes which had never been seen – incidentally raising a record amount for the College’s charities in her efforts.

Alex’s energy and confidence enables her to quickly develop relationships and gain respect for her hard work, quick learning and sense of humour!

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