Measure, Measure and Measure Again

Here at effloresce, analytics and reporting have always been at the very heart of what we do. Every activity is measured against key metrics so that we can not only learn what works, but also so that we can ensure our clients budgets are maximised. Never has this been as important as in a post […]

campaign management, lead generation, marketing budgets, roi,
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Literally; try lateral!

One of my favourite masters is Leonardo da Vinci. Not only for his unequivocal gift for drawing, painting and capturing perspective and emotion through light and the stroke of a brush; but also, for his approach to learning and cultivating his intelligence. This resonates with my own style of lateral thinking. For me, lateral thinking is about […]

creativity, lateral thinking, marketing, strategy,
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Our new website is live!

We are proud to share some exciting news with you as we head into Year 4 at effloresce. Our new website is live and we couldn’t be more excited! The site and content will of course evolve over time, as we learn and continue to adapt to our customer needs. We already have a list of […]

digital marketing, website,
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Looking for practical, down to earth GDPR advice tailored to YOUR business?

GDPR is here to protect the privacy of individuals and Brexit will NOT stop this; it’s English law. Enforceable from 25th May 2018, if not compliant, you will face fines of either 4% of your global turnover or 20,000,000 euros. If you think that GDPR will not apply to you and your business, think again. […]

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Our quick guide to finding more email subscribers

Email marketing is one of the most cost effective, and simple ways of both keeping in touch with your current customers, and finding new ones! Keeping in touch with your customers by email not only keeps you front of mind, but also means you can share business news, events and offers regularly. But what if […]

email marketing, email newsletters, email subscribers, opt-in,
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4 Key principles of setting goals that work

“If you aim at nothing, you will hit it every time.” Wise words and ones which I have to admit, I’ve tried to keep in mind all my life; certainly, in my career and also in my own home life. I once read that the most important benefit of setting goals isn’t achieving your goal; […]

business goals, goal setting,
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Blogging and cycling – the same thing?

Writing a business blog is like learning to ride a bike from a text book. It’s ok reading the high way code to keep you safe but until you’ve jumped on the saddle and pedalled hard, you won’t get the full experience! And yes, you’ll have your uphill struggles with creative block but equally you’ll […]

blogging, business blog,
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Would your legacy live on?

You’ve worked so hard to build up and deliver an amazing culture and business. You have 5 star ratings on social media and your customers can’t stop raving about you. Whether it’s a product or a service you’re selling, you’re doing something right. Well done! BUT… to be blunt, what happens if you get run […]

brand guidelines, brand standards, reputation management,
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