Effloresce Ltd was created to provide companies; whatever their size, with creative and practical marketing solutions. We can do as much or as little as a business would like based on their priorities, resources and budget.
Effloresce (eff-lor-ess) ticks the box of being "different". Having it’s origins in Latin, the name simply means “to burst forth and bloom” and it’s everything we want to do for your business.
Effloresce will bring you flexible, practical, outsourced marketing - that generates growth.
The customer has always been at the very heart of everything I do. I began my career running restaurants and boutique hotels, managing high volume branded restaurant and progressed into marketing where I held senior brand manager and director level marketing roles with Whitbread, Mitchells and Butler and Little Chef. I transferred my skills into the world of sales promotion as Managing Director for promotion agencies and global joint ventures; i-deals for CPP and then DragonPass international.
I met Cath when she joined me as my Account Manager whilst I was a Partner at a Buckinghamshire Marketing Agency. From the moment I met her, I knew that my right arm had just been replaced! Jotting down detailed notes as I briefed her, asking intelligent questions throughout, getting stuck in immediately and completely finishing every task, Cath was the right hand I’d always been looking for!
One of my favourite achievements was winning an international PR award for slimming down the Little Chef character (simply to grab some attention for a new menu launch). I like to add a sprinkling of fun, imagination and energy into many briefs and challenges.
Keeping the customer number 1 enabled me to provide customer centric sales promotion campaigns to the B2B2C world of Banks, Insurance, FMCG and Retail. A stream of strategic and tactical solutions to drive acquisition, retention and loyalty.
Cath and I are the perfect match. Whenever I say “I’ve had an idea; let’s do this”; Cath is the one who makes it happen. Her diligence, fastidious attention to detail and determination to succeed is world class. Passionate about supporting local businesses and motivating them to “shout a little louder”, I have seen clients’ social media presence go from zero to galactic with Cath’s drive and commitment. Plus we’re both mums so we totally understand that the balance of parenthood and that the “gig on the side” called your job, really isn’t for sissies.
We have created effloresce together because having accumulated a wealth of experience in all aspects of business, we wanted to support SMEs’ and start ups.
It’s important to Cath and I, that we become part of our client’s team; that’s why we do not claim to be an agency or consultancy. We’re your virtual team adding real added value to give our customers tangible results.
I met Joanne when I was invited to join a national Marketing Consultancy as her Account Manager 9 years ago. Joanne is a fantastic marketer; she just “gets it” and then comes up with fantastic ideas and plans. I remember many a brainstorming session with Joanne and her madly scribbling away on huge reams of paper. Our clients were always so impressed with how she was able to come up with innovative yet practical revenue generating ideas.
Since then I have worked as a Brand Manager for a National late night operator, a Marketing Manager at T-Mobile International (where my languages certainly came in handy) and have held various local part-time Marketing Manager roles whilst bringing up my young family. More recently I have been freelancing for local businesses and families offering marketing (B2B and B2C), business and lifestyle support which works well around the nursery and school drop-off’s!
Joanne and I make a great partnership; Joanne is strategic and creative and I am a hands-on, tactical marketer. I love to roll my sleeves up and get involved in my client’s marketing campaigns; as if I am one of the team.
One of my key areas of expertise is my incredibly organised nature and attention to detail; Joanne will certainly vouch for this!
Over the years I have developed my marketing communication skills across a wide spectrum of activities and have vast experience in online marketing, email marketing, social media management, local promotion and copywriting (which is a particular love of mine!). I am passionate about supporting local businesses; helping them grow their brand presence and “shout a little louder”. Perhaps it’s with a series of engaging blog posts, or a schedule of social media presence. Maybe they need a brand refresh, a new website, or a series of email marketing campaigns. With meticulous attention to detail, I “get stuff done” and off their “to-do” list.
Together Joanne and I set up effloresce to give you fantastic ideas to generate sales, further promote your brand, audit your current activities, or simply provide your business with an immediate marketing resource to call on from board level to hands on implementation.
We look forward to hearing from you – we know we can help and you get “two for the price of one”, what do you have to lose!
Effloresce is a Ltd Company.
We would love to hear from you, give us a call or send us an email for a chat to see how we could help your business “burst forth and bloom”.
Website design and development by The Allotment Creative Design & Marketing Agency